Its pretty safe to say that modders realize that there is a lot more to modding than just modding. Namely, that thing called "public relations" in the real world: how (and if) you advertise your mod, how people perceive it, etc. This is, I think, the single hardest part of being a modder (especially a modder with large scale projects that need public support). This thread is here to help figure it all out.
This thread is brought on largely by two things: my recent release of Hammerfell and the subsequent English release of Nehrim.
Nehrim is something of a freak phenomena - everyone in the community, including Bethesda, appears to be obsessed with it and the mod has no flaws in their eyes. It is a very good mod but we're not concerned with that. Here is their 2nd [WIPz] thread. It contains very little actual information on what the mod is about (most of the info consists of "we're doing it better than it was in Oblivion") and the screenshots (not readily accessible) must be reached through a website written entirely in German. So, what made it so wildly anticipated years before release? Was it SureAI's history (if so, what can a modder/team without 2 TC releases do to get such a positive response)? Was it the fact that they did structure it on fixing what was wrong in Oblivion, on however abstract a scale (if so, does a mod which does not seek to revamp OB's engine stand a chance)? Was it the screenshots (if so, what about them)?
In contrast, here is an early thread for my Hammerfell project. As you can see, its almost directly opposite of Nehrim's thread: I include lots of detail about the world and the mod's progress and link directly to screenshots. That thread went better than most, and even then you can see that its not quite the same outpouring of support. Obviously, the content of the mods is rather different (they ditch oblivion, I build upon it). Is that what makes a difference (i.e. people are more interested in playing a new world rather than a TES lore one)? Or was it strictly a matter of how I presented my thread (i.e. is it better to be more cryptic and pitch the mod, rather than providing lots of information and progress reports)?
Moving on, I have also been quite fascinated by the phenomenon that is Elsweyr: Deserts of Anequina. I add that subtitle there because there is another, much older, mod also called Elsweyr that got its start at the Silgrad Tower forums way back in...06? Although they did an alpha release covering vaguely what Iliana did originally, they never got much coverage and Iliana's mod is now the standard of the community when it comes to province extensions. Is this a case of the community's admiration of and fascination with lone "genius" artists (also seen in the case of Broad's Hammerfell mod, which did less than mine and had a thread posted by a 3rd party but had the whole forum excited)? Or is it a case, again, of 'better' marketing?
Out of all that, I gather these questions:
What is the role of advertising in mods? What sort of announcement thread works best? It seems to me that succinct threads with a very limited number of polished media and little or no progress updates work better than a detailed thread with tons of info and updates.
How much does the content of mods actually matter? We all like to think we pick the best mods, but it seems that at times advertisement wins out over content. What exactly does the community look for in a mod?
How does one advertise a mod with ephemeral content, such as quests? Is it enough to say "we have detailed quests that are better than Oblivion," and does doing so make you seem full of yourself?
Your questions and examples (or corollaries to my examples) are more than welcome. Your feedback is appreciated. Maybe one day we can run a Modding PR class